I spent three years at Tech start-up, Lyst, starting off as the Senior Fashion Writer before heading up the Content & Editorial departments. I was lucky enough to work through an exciting period of Lyst’s journey and proudly researched, built and wrote over 500 trend-related pages on the site (everything from the ultimate list of pink coats to content on the infamous Gucci Princetown loafer), as well as writing celebrity style and fashion trend long-form features (these can be found in Editorial). I later managed moved from managing a team of 2 to a team of 6, running and overseeing the creation of product pages, header content, articles and the launch of Lyst News, as well as sourcing images from a street-style photographer to write content for and merchandise the men’s and women’s homepages weekly. I would also regularly be quoted in national publications on luxury, lifestyle and fashion trends (click on the Press section to read some of these).